SOCIAL MEDIA PAGES FOR HOSPITALITY ORGANISATIONS

SOCIAL MEDIA PAGES FOR HOSPITALITY ORGANISATIONS

The importance of having one that is top quality

THE IMPORTANCE OF HAVING A SOCIAL MEDIA PAGE

In 2022 it is unthinkable for a hospitality business not to have an a quality social page through which to publicize its business and its offers available to the public.
Today, the most popular social networks in the world are Facebook and Instagram and these allow the user to upload photos, videos and descriptions of their facilities.

In this way it is possible to promote your business (for a fee) reaching any type of audience you want.

THE IMPORTANCE OF HAVING AN ADEQUATE PAGE!
- It is important that the name of the page identifies the structure or product to be advertised so as to make it easily recognizable;
- Write a simple but effective description with links to your site;
- Publish well-written posts with good resolution and a description that is not too long because on social networks people are usually used to short and concise communications;
- Use 8 to 12 hashtags related to the post, changing the order each time to avoid the Instagram and Facebook “anti-automation” algorithm and increase your page views;
To further increase the followers of your Instagram page, it would be a good thing to:
- Maintain a follower/followed ratio of 10 to 2;
- Mainly follow competitors to get other people's suggestions;
- Comment on posts in the “search” bar or related to hashtags, thereby activating constructive discussions, not just trivial comments (e.g. beautiful!).

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